Decathlon is a French sporting goods retailer. They are known for their in-house production, design, and distribution, selling a variety of apparel and equipment. During my internship with Dentsu over summer 2024, I participated in the production and ideation of several social videos and advertisement installments, in conjunction with unique in-store experiences, in Taipei. "Ready to play" is the slogan we created for Decathlon, aiming to make sports accessible to everyone.
