Zespri, an international kiwi fruit seller, was another one of my clients over summer 2024 during my time with Dentsu. I participated in Zespri's Ghost Festival promotion promoting healthy eating habits. With my team, we ran data-training, deliberated with Creative, Strategy, and IT teams, and communicated with our client heavily. The interactive campaign allowed consumers to scan their kiwis through the social communication platform, Line, as a way to tell their fortune and participate in Zespri raffles.
